PLATTSBURGH — More than 350 new banners to promote the Adirondack Coast and its tourism opportunities are starting to appear in local municipalities.
The Adirondack Coast Visitors Bureau, a division of the North Country Chamber of Commerce, created the banners.
Hundreds are being distributed to City of Plattsburgh, the villages of Rouses Point and Champlain and the towns of Champlain, Chazy, Beekmantown, Plattsburgh and Peru.
The hangings are branded with the Adirondack Coast logo in both English and French.
Each features an icon that showcases one of the region's core strengths, such as its parks and beaches, cycling, boating, fishing, paddling, maple, orchards, wine trail, history and Champ, the lake creature of legend.
North Country Chamber of Commerce Vice President for Marketing Kristy Kennedy said the banners are a way to further reinforce the Adirondack Coast brand with visitors and promote each municipality's core tourism strengths.
"This is a way to show the connectivity of the whole county," she said.
"It's important for our municipalities to know the Visitors Bureau is not just to promote the city and town of Plattsburgh."
Plattsburgh Town Supervisor Bernie Bassett is a representative of the Strategic Tourism Planning Committee due to his role as chair of the Clinton County Board of Town Supervisors.
He provided a good voice to stress the importance of ensuring other towns were represented, Kennedy said.
Bassett told the Press-Republican that the banners not only promote the Adirondack Coast but help make the region's gateways more attractive to visitors and identify tourism opportunities in those communities.
"The banners have added a nice touch to our community and special welcome for visitors to the Adirondack Coast," he said.
"This collection is so special to all of us because it reflects the focus we have taken with our efforts to improve tourism and the development of our region as a destination location."
The banners were commissioned to replace those displayed as part of the 2014 Bicentennial of the Battle of Plattsburgh, which were installed back in 2012.
"Those were very well received at that time," Kennedy said.
Bassett said the new banners were placed at those historically significant locations, such as Halsey's Corners, because the hardware to do so was already in place. The others received by the Town of Plattsburgh were mainly installed along the Route 3 corridor.
The banners will help the Adirondack Coast Visitors Bureau continue to further the Clinton County Destination Master Plan, which Kennedy noted was updated earlier this year.
The goal was to better establish the brand in the minds of the region's target markets and encourage visitors to discover the growing products and experiences that could send them home as advocates for North Country destinations.
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