PLATTSBURGH — It's a done deal.
Local radio station WIRY 1340 was sold to WIRY News Director and General Manager Dave Andrews, Clinton County Sheriff David Favro, Joey Trombley of Kavanaugh Realty and Clinton County Legislator and Chairman Mark Henry (R-Area 3, Chazy).
The group of locals, who call themselves the Four Amigos, bought the AM radio station from previous owner William "Bill" Santa.
The deal, about a year in the works, was made official in late December 2019 after licensing agreements were secured from the Federal Communications Commission.
Andrews said Santa, who had owned the station since the 1990s, lived out of town.
"The station was really without local management," he said. "We wanted to changed that; we wanted to make sure that it stayed viable and stayed on the air.”
ICONIC & LEGENDARY
Even before Santa got his hands on it, the hometown radio station had been on the air for more than 40 years, dating back to 1950.
It has changed location since then, now situated in a 32,000-square-foot space on Route 9 in the Town of Plattsburgh.
The North Country became accustomed to its nostalgic tunes, live and local sport's coverage, as well as daily morning shows, like the "Birthday Club."
Trombley said WIRY was nothing short of iconic and legendary.
"When you think about our station in the 1950s — its hard to imagine," Favro added. "Families were huddled around a round-tube television and the radios were ginormous, taking up half of the living room.
"That was family entertainment."
21ST CENTURY RADIO
But make no mistake, with the station entering its 70th year, the Four Amigos weren't in the business of clinging to the past.
"While we respect the history of WIRY and recognize its importance," Henry said, "we're also looking ahead."
That means getting the hometown radio in line with the digital world via advancements like a mobile app which, they said, would become available in the next month or so.
"It’s interesting to be able to marry the two together and keep all of your great childhood and family memories alive, but propel us into the 21st century," Favro said.
Other changes to the station would include adding to its existing list of talk shows, upping its coverage of local businesses and reintroducing longtime radio personality Bob Pooler.
'YOU GREW UP WITH'
Operating under its new mantra, "the station and the music you grew up with," WIRY ownership hoped to appeal to a younger generation, too.
That's why the hometown radio station tightened up its music offerings, featuring songs solely from the 50s, 60s and 70s.
Trombley thought those tracks would appeal to most generations, including those now in their twenties.
"It's what their parent's listened to when they were growing up," he said. "They still enjoy that kind of music."
The morning show once played songs from all genres, ranging from oldies to today, but, since making its recent change, each co-owner has received positive feedback.
"People say all of the time, 'Man, I like what you're doing over there at WIRY. The music is much better,'" Trombley said.
By popular demand, the new owners have plans to increase coverage of local sports.
The radio station has historically aired games from national teams like the New York Yankees and the New York Giants, as well as local teams like the Plattsburgh State Cardinals.
Now, Andrews said, WIRY will expand on that to get the names of area high school athletes on the air, too.
"There are a lot of listeners that have children or grandchildren that participate," Favro said. "Some of them live in Florida, or are homebound and can’t make it to a game.
"That listening perspective is one piece, but the other piece is that student athletes take a lot of pride in what they do," the sheriff continued.
"If we can revive that enthusiasm in the younger group and provide a service for the older group — it’ll be a two for one."
KEEP IT ALIVE
Favro thought the radio medium had something to offer that other media outlets didn't.
"During those awkward times in your own personal life, like when you’re in the shower or driving a car, and you can’t read the paper and you can’t watch TV — you can listen to the radio," Favro said.
"It's a service that we can provide no matter what people are doing."
The Four Amigos hoped their changes would be enough to keep the station relevant now and in the future.
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