Knowlton said downtown businesses could offer incentives for people who attend the event to visit stores and display a ticket from the event.
“This is a possible way of marrying the arts corridor with the PDA,” she said.
Read suggested businesses could also promote the event by displaying posters in the coming weeks.
He said the association is looking to host about nine events this year, tied to the First Weekends that take place on the first Friday and Saturday of each month.
Downtown Association members can help by offering discounts to those who attend, Read said.
Some potential themes include a maple theme for April, the Fourth of July and the Battle of Plattsburgh in September.
Maui North co-owner Kim Manion suggested bicycle races could be part of the schedule, with races of varying lengths for different age groups.
One of the goals is to make the Saturday portion focused on families and children. Read said they would eventually like to hold an event every month.
“The goal is to have everyone see something special will happen downtown every First Weekend,” he said.
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The Plattsburgh Downtown Association meets next at 9 a.m. Monday, Feb. 24, at the Champlain Wine Company, 8 City Hall Place.