DENISE A. RAYMO
TUPPER LAKE — The people tasked with shaping Franklin County’s future tourism initiatives will go over budgets, existing campaigns and visit local venues today.
The Tourism Advisory Committee is to meet beginning at 10 a.m. at the Wild Center in Tupper Lake for presentations from Media Central; Ad Workshop; and Bernadette Logozar, the rural and agriculture economic-development specialist and ag-tourism program director at Cornell Cooperative Extension of Franklin County.
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County Tourism Administrator Fawn Tatro said the nine-member committee plans to meet once a month, rotating at sites around the county.
They will study what tourism opportunities are in place and what strategies can be promoted and marketed to draw visitors from near and far with the goal of boosting the local economy.
Committee members will eventually make recommendations to the County Legislature for the best ways to spend and invest its tourism funds.
Committee members include Wild Center Director Stephanie Radcliff; Lesley Lyon, owner of Sunday Pond Bed and Breakfast in Lake Clear; Bruce Monette, owner of Titus Mountain Family Ski Center; Derek Sprague of the Malone Golf Club; Julian Hutton, manager of The Point in Tupper Lake; Chris LaBarge, owner of the Holiday Inn Express and Suites in Malone; Michelle Clement, events coordinator for Tupper Lake; Gil Paddock owner of Deer River Campsite in Malone; and Frank Allen, marketing director of the Akwesasne Mohawk Casino Resort.
Logozar said shifting the approach to promote the county, its unique tourism experiences and locally grown and produced goods as a whole can mean more income for the county, its businesses, venues and farmers.
She said she’ll explain the overall ag-tourism strategy Cooperative Extension is developing and share a draft strategic plan to carry these ideas to fruition.
The plan would eventually include formation of an advisory committee that would review the identified goals, determine if they are feasible and advise Logozar and her staff on which ones to pursue.
The strategy could meld with other tourism-generating plans the tourism advisory committee develops and grant opportunities that are being explored by the county’s Industrial Development Agency and County Soil and Water Conservation District.
Using an encompassing approach and cross-promotion of events, activities and experiences could also help ease long-held tension between the north and south ends of the county.
County services are historically concentrated in the heavily populated northern portion even though most of the money to fund the programs and services is generated through taxes on waterfront and high-value properties in the south end.
Email Denise A. Raymo:firstname.lastname@example.org