Tara Lynn Scheidet is in a beautiful place geographically and business-wise.
The Sutton, Vt., eco-friendly wedding-apparel designer of Tara Lynn Bridal marks 2013 without juggling two or three part-time jobs.
“My business expanded last year,” said the Long Island native and Fashion Institute of Technology graduate.
“I increased the price of my gowns and that helped tremendously. I’m really excited about this year.”
Things are usually dead this deep in winter, but she has 11 orders and is in the process of hiring an apprentice. She attributes the influx to her new website: www.taralynnbridal.com.
But accidental press and word-of-mouth of her sustainable wedding dresses made from natural, organic and repurposed fabrics fuels the demand for her one-of-a-kind gowns that are made by hand and with vintage sewing machines.
“I’m in the Northeast Kingdom, the middle of nowhere. People come from Colorado for fittings. Last year, people came from Canada, Pennsylvania, Chicago and New York,” she said.
One Michigan bride-to-be will visit twice this year. This Wednesday evening, Scheidet has a virtual fitting with a client in Lincoln, Neb., to whom she mailed the dress.
“She sends digital images. On the new website, the clients have a private portal to see gallery images of (their) dress-in-progress. We can communicate back and forth. The client portal keeps all measurements right there in your own personal gallery that you can share with friends and family or keep it a surprise.”
WORKING WITH PRINTS
She offers a Custom Collection (all about you), Tara Lynn Collection (eclectic and ethereal), Vintage College (1950s classic DNA) and Goddess Collection (bohemian/hippie/gothic).
“I’m working on three new gowns that involve prints. I did a custom gown for one girl. She called and wanted ferns and poppies, and her budget was ‘X’ amount of money,” Scheidet said.