It was the telephone call heard around the world, because the pope made the call.
On the other end of the line was a single woman in central Italy, who mailed Pope Francis a confused, anguished letter after learning she was pregnant by a man who turned out to be married. The man demanded that she have an abortion and she refused.
Then a strange telephone number appeared on her caller ID screen. It was the pope, who called to say she made the right decision because the "child was a gift from God" and that he wanted to help.
Pope Francis, she told the Catholic Herald, assured her that "as Christians we should never be afraid. He told me I had been very brave and strong for my unborn child. I told him that I wanted to baptize the baby when it was born, but I was afraid, as I was divorced and a single mother. ... He said he would be my spiritual father and he would baptize my baby."
If the baby is a boy, she plans to name him Francis.
A few news organizations, but not many, covered this media-friendly parable.
Then two weeks later, the pope unleashed a media tsunami with a long, candid interview published exclusively in Jesuit magazines around the world. While the pope talked about confession, sin and mercy, quotes on sexual issues leapt into news reports and headlines.
"We cannot insist only on issues related to abortion, gay marriage and the use of contraceptive methods. This is not possible," he told the interviewer, a fellow Jesuit. "The teaching of the church ... is clear and I am a son of the church, but it is not necessary to talk about these issues all the time."