Press-Republican

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April 1, 2013

No 'Hop' in Easter movie, candy sales this year

PLATTSBURGH — With no new family-oriented movie released this weekend, local theater holiday traffic slowed.

Craig Cathers, manager at Cumberland 12 Cinemas, said last year’s “Hop” brought in a big crowd of families to celebrate Easter Sunday. This year’s holiday business was off, although “The Croods” brought in some moviegoers.

He said the newer the family film, the more customers they receive, and this year, the newest, hottest films are “The Host,” “G.I. Joe” and Tyler Perry’s “Temptation.”

Cathers said the afternoon showtimes are more popular, but regardless of time, the theater’s candy sales go way down on Easter.

He said parents tell their kids they can’t have candy because they have their Easter baskets at home.

Margie Tallman, of Keeseville, said this is her first time going to the movies on Easter with the family. She said that, because her kids are getting older, she thought it was time to change up the tradition.

“We asked them what they wanted to do, and they wanted to come to the movies,” Tallman said.

They went to see “The Croods” and bought the meal and movie pass that includes dinner at The Ground Round.

However, the Tallmans didn’t throw out other Easter traditions: They did an Easter egg hunt in the morning.

Debbie Reynolds, of Champlain, said her family has been going to the movies on Easter for about three years now. They do an Easter egg hunt in the morning, and whoever finds the golden egg chooses the movie they see.

This year, her daughter Madison Reynolds-Penson found the golden egg and chose “The Croods.”

After the movie, they prepare a home-cooked Easter dinner.

Amanda Clemons, of Peru, said this is her first time going to the theater on Easter, but it’s a family tradition for them to go on Christmas night.

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