WASHINGTON — It's time to let television viewers buy individual channels, rather than being required to pay for bundles of programming, Sen. John McCain told a Senate panel Tuesday.
"Consumers shouldn't have to pay for television channels they don't watch, and have no interest in watching," said McCain, R-Ariz., who has introduced legislation to force cable and direct-broadcast satellite companies to offer channels individually, or a la carte.
Cable rates have attracted congressional scrutiny before Tuesday's hearing at the communications subcommittee led by Sen. Mark Pryor, D-Ark. The market isn't working for consumers who are paying more for TV service, Sen. Jay Rockefeller, the West Virginia Democrat who is chairman of the Commerce Committee that houses the subcommittee, said at a July hearing.
Consumers Union, an advocacy group based in Yonkers, New York that works for fair markets, has endorsed McCain's bill.
"Cable customers have to buy larger and larger packages of channels," Delara Derakhshani, policy counsel, said in an emailed statement.
The average cable bill for expanded basic service - the most popular channels package - increased 6.1 percent annually from 1995 through 2011, rising from $22.25 to $57.46, the Federal Communications Commission said in a report last year. The number of channels in such a package rose to 124, from 44, the FCC said. The price per channel dropped three cents, to 57 cents, the agency said.
Consumers are watching more TV each year, and "the value of cable's video service continues to be the best of any form of entertainment at just 23 cents per viewing hour," Brian Dietz, a spokesman for the Washington-based National Cable & Telecommunications Association trade group, or NCTA, said in an email.
McCain's bill would deny licensing privileges to pay-TV companies that don't offer programming for purchase separately, and would keep broadcasters from demanding retransmission fees if they don't let their channels be sold a la carte.