LAKE PLACID —
“The small businesses on our main street depend on one another for survival, and the theater draws many people to the area,” Sally Strasser, who owns the movie house, said in the release.
“It is my dream and my privilege to be able to run this unique piece of local history, and I’m grateful for the support that would allow me keep it alive.”
“The loss of our local theaters would be a major economic and cultural blow to our Adirondack communities,” Film Society Chair John Huttlinger said.
“This campaign is a one-time effort to help the theaters upgrade their equipment,” he emphasized.
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IF YOU GO
The kickoff to the Go Digital or Go Dark campaign is set for 5 to 6:15 p.m. today at the Palace Theatre, 2430 Main St., Lake Placid.
Dress up for the red-carpet event, organizers say. The event is free. Free refreshments are donated by Hannaford Superstore, champagne by Swedish Hill Winery, the red carpet and other items from Placid Productions.
The campaign launch is supported by Adirondack Bank and Community Bank. Many more fundraisers, to be announced, will go on through the summer. Donations are tax-deductible and can be made to a specific theater or to the project as a whole.
To learn more or make a contribution, go to www.adirondack.org/GoDigital or pick up donation forms at any of the participating theaters.