Press-Republican

Entertainment

November 6, 2013

Swedish cinemas launch feminist movie rating

ALBANY — STOCKHOLM (AP) — You expect movie ratings to tell you whether a film contains nudity, sex, profanity or violence. Now movie theaters in equality-minded Sweden are introducing a new rating to highlight gender bias, or rather the absence of it.

To get an "A'' rating, a movie must pass the so-called Bechdel test, which means it must have at least two named female characters who talk to each other about something other than a man.

"The entire 'Lord of the Rings' trilogy, all 'Star Wars' movies, 'The Social Network,' 'Pulp Fiction' and all but one of the 'Harry Potter' movies fail this test," said Ellen Tejle, the director of Bio Rio, an art-house movie theater in Stockholm's trendy Sodermalm district.

Bio Rio is one of four Swedish movie theaters that launched the new rating last month to draw attention to how few movies pass. Most visitors have reacted positively to the initiative "and for some people it has been an eye-opener," said Tejle, reclining in one of Bio Rio's cushy red seats.

Beliefs about women's roles in society are influenced by the fact that movie watchers rarely see "a female superhero or a female professor or person who makes it through exciting challenges and masters them," Tejle said, noting that the rating doesn't say anything about the quality of the film. "The goal is to see more female stories and perspectives on cinema screens."

The state-funded Swedish Film Institute supports the initiative, which is starting to catch on. Scandinavian cable TV channel Viasat Film says it will start using the ratings in its film reviews and has scheduled an "A'' rated "Super Sunday" on Nov. 17, when it will show only films that pass the test, such as "The Hunger Games," ''The Iron Lady" and "Savages."

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