March 11, 2012

Business briefs: March 11, 2012


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New hires

LAKE PLACID — Adworkshop, an employee-owned digital marketing agency, has added four marketing professionals to the company's growing search-marketing, account-management, web-development and operations teams.

David Conlan of Verona, N.J., joins the Adworkshop staff as an account executive. Conlan most recently worked in multimedia design consulting in California. He worked as the marketing coordinator for RMI Expeditions, gaining experience in digital marketing. He holds a bachelor's degree in Business Education from Bloomsburg University of Pennsylvania and a master's in Instructional Technology from California State University, Chico.

Michael Bollen of Canandaigua will be working as a search-marketing specialist. He brings knowledge in search-engine marketing, e-commerce and online marketing from his experience as a consultant for small businesses. Bollen is a graduate of SUNY Buffalo, where he earned his bachelor's in Business Administration with a focus in international business. He brings knowledge of Mandarin Chinese and German, as well as international marketing practices from his studies in Singapore and China as an exchange student.

Stephen Wolff is Adworkshop's newest web developer. Wolff, of Saranac Lake, holds a bachelor's degree in Applied Artificial Intelligence from Connecticut College. Wolff gained experience in computer programming through his collegiate physics research. He also brings extensive knowledge of the Adirondack region.

Chelsea Soules, who moved to Sydney, Australia, for four months to perform social-media and web-strategy work for Transfield Services, rejoins the Adworkshop team. Effective in March, Soules will act as the agency's operations assistant, reporting to Sandra Gagnon, who was recently promoted to agency director. Soules will be taking on responsibilities of finance, human resources and operations previously allocated to Kristy Mihill, who has been promoted to media coordinator.

Business workshop

MALONE — The North Country Small Business Development Center (SBDC), Comlinks Women's Entrepreneurial Business Center (WEBC) and the Malone Chamber of Commerce are co-sponsoring a workshop for individuals who are thinking about starting their own business but do not know where to begin.

This workshop will provide information about what to do before hanging up an "Open for Business" sign. The workshop will be held on Thursday, March 22, from 5 to 7 p.m. at the Comlinks office located at 343 West Main St., Malone. Prospective business owners will learn about legal requirements, business entities, writing a business plan and financing options available to new businesses.

This workshop is free and open to the public. To register, contact Comlinks WEBC by calling 483-1261, Ext. 1012, or register by email at www.comlink

Contact the North Country SBDC, 194 U.S. Oval, Plattsburgh, at 564-2042.

Energy conference

LAKE PLACID — A forum for educators, practitioners, community leaders, industry professionals and others to share information about clean-energy opportunities in the North Country will be held June 21 to 22 at the Lake Placid Conference Center.

A call for presentations is currently being made. The conference is centered around five areas: solar, wind, hydro, biomass and conservation.

Organizers are soliciting presentation topics to be considered for each of the above five areas. Anyone with something to share, an approach or an experience may find this a good place to present their story.

Presentation nominations are due May 1 and organizers will be replied to no later than May 17.

When sending in nominations, submitters must provide the primary theme of the material (i.e. solar, wind, hydro, biomass, conservation). A brief summary of the presentation may be sent via email to with "Clean Energy Conference Presentation" in the subject line.

The conference will share techniques, technology and projects as related to clean-energy in the North Country. Participants and lead organizations need assistance in identifying potential projects for the next round of proposals that will be considered by the state development process.

Submitters may share technical, staffing and regulatory issues as related to clean-energy projects. They may also share funding sources and opportunities.

For more information, or to get involved as a conference sponsor, contact Dan Mason, conference director, at dhmason.uppermead, call 518-891-6200 or visit anca@ad

Food, wine fest

LAKE PLACID — Mirror Lake Inn Resort and Spa will host the seventh annual Adirondack Festival of Food & Wine this April from Thursday, April 19 to Sunday, April 22.

Guest chefs will fuse international delicacies with locally grown Adirondack meats and cheeses, all with a touch of Four-Diamond class. This year's festival features the theme "The Culinary Melting Pot of Taste," which captures how the five elements of taste influence the way people eat and drink.

The four-day event will feature wine tastings, culinary demonstrations, a cooking competition and various special seminars.

The inn's culinary team, led by Executive Chef Jarrad Lang, will prepare a seven-course dinner. The meal will be paired with the inn's world-class wines, each presented by a guest sommelier.

Festival highlights include an opening reception featuring guest mixologists and theatrics with cocktails and a wine bar, guest-chef cooking demonstrations, wine seminars and tastings.

A Grand Tasting Reception, where presenters and producers provide dozens of boutique wines and foods from a variety of world locations will be held. The Ready-Set-Cook! competition pits the inn's culinary team against the talents of guest chefs. A farewell jazz brunch and tasting featuring live music will also be held.

Chefs will offer expertise from world-class institutions such as the New England Culinary Institute, Culinary Institute of America and the Research Chefs Association. A master sommelier, brew master, gardener, baker and chef will all be presenting.

For more information, visit -Festival-Food-Wine.cfm.

Cast event

PLATTSBURGH — From March 15 to 25, Gander Mountain in Champlain Centre Mall in Plattsburgh is hosting its First Cast event to help anglers celebrate the return of fishing season.

In addition to free fishing seminars designed for anglers of all skill levels, the event features free line spooling with qualified purchases, money-saving discounts on the newest fishing gear and accessories, in-store sweepstakes for one of ten $2,000 shopping sprees and scratch-off discount cards.

Visit for more details and to enter for a chance to win one of three fishing adventures to Canada, Key West or Texas.

Tour offered

VALCOUR — Visitors may register to join this month's Valcour Group Tour at the Valcour Conference Center, 3712 State Route 9 in Peru, at 10 a.m. Saturday, March 17.

Organizers will show what Valcour has to offer customers for their next social or business event — beautiful lake views, comfortable surroundings and exemplary customer service.

Register at valcourcon or call 564-2038 for more information.

Driving school

PLATTSBURGH — Paul Allen of Plattsburgh is a recent graduate of National Tractor Trailer School (NTTS) in Liverpool. He has begun a new career as a tractor-trailer driver for Integrity Towing. Prior to his graduation, he worked for the Department of Public Works.

Allen earned his certificate by completing 320 hours of training in NTTS's Commercial Drivers Course. Included in the course were Department of Transportation rules/regulations, hours of service, trip planning and behind-the-wheel instruction on a variety of equipment operated on secondary roads, city streets and interstates.

NTTS, established in 1971, has trained more than 17,000 new drivers, is accredited by the Accrediting Commission of Career Schools and Colleges and offers daily, night and weekend courses certified by the Professional Truck Driver Institute at both its Liverpool and Buffalo campuses. Pell Grants, student loans, financial aid and military-educational benefits are available for qualified individuals.

Information on campus tours, courses, schedules and financial aid may be obtained by contacting Kimberly Sather, director, at 315-451-2430, or visit