“I’m deeply honored to be elected, and proud that Adworkshop’s ESOP, as well as the innovative work we do on behalf of our clients, is recognized on a national level,” Connors said.
As the authority and research source in the field of employee ownership, the NCEO provides valuable services to its vast roster of members, including webinars, training and education for more than 3,000 members.
Adworkshop is in the process of reinvigorating the NCEO’s branding with a message map and communications persona. Once these elements are in place, the team will flesh out the NCEO’s brand identity with a new logo, fonts and typeface for external and internal promotion. Following the NCEO’s rebranding, Adworkshop is slated to develop a series of state websites that will act as informational resources for employee-owned companies across the country.
For more information about Adworkshop and its ESOP, visit www.adworkshop.com/about.
New apparel store
SARANAC LAKE — Blue Line Design & Apparel is a new active-lifestyle company offering outdoor enthusiasts eco-conscious products.
Based in Saranac Lake, BLD launched in January with a spring/summer line of organic cotton t-shirts made in New York and Pennsylvania. Because the company believes in buying and sourcing local products as much as possible, BLD uses American-grown or fair-trade imported organic cotton and partners with two New York State companies to manufacture and silk-screen its t-shirts.
Founder Ben Chamberlain conceived BLD during a winter summit of Phelps Mountain. “In all the years I’ve spent in the Adirondacks, I couldn’t find one t-shirt with a cool design, or that wasn’t made overseas,” said Chamberlain, an avid Adirondack hiker, paddler, camper and outdoor enthusiast.
Descending Phelps Mountain, “I decided to make my own,” said Chamberlain, who studied illustration at Pratt Institute in Manhattan. Chamberlain began sketching initial designs over the Thanksgiving holiday and launched BLD in January, choosing Saranac Lake as its home base.