PLATTSBURGH — Following a successful initial campaign in 2013, Tractor Supply Co. has announced the second annual Growing Scholars program in partnership with the National Future Farmers of America Foundation. Last year, Tractor Supply customers donated $362,324 resulting in 284 scholarships awarded to FFA members in their pursuit of a college degree.
The Growing Scholars program will be supported nationally by each of the more than 1,245 Tractor Supply and Del’s Feed & Farm Supply stores Feb. 14 to 23, which includes National FFA Week. Tractor Supply customers can donate $1 or more at store registers during the checkout process to support local FFA chapters and their members. Ninety percent of funds raised through Tractor Supply’s Growing Scholars program will be used to fund scholarships for FFA members. The remaining 10 percent of donations will benefit state FFA organizations.
“The funding we received from our customers last year was incredible,” said Tractor Supply President and CEO Greg Sandfort. “We’re honored to be able to provide critical funding to FFA members who intend to pursue a college degree and local FFA chapters that enrich the lives of young members by teaching life skills, citizenship and leadership qualities. Giving back to our 1,200-plus communities that we serve is very important, and the Growing Scholars program is one of the ways that we support our current and future customers and future team members.”
To be eligible for the scholarship program, students must be current FFA members and either high school seniors or a freshman, sophomore or junior college student seeking a two- or four-year degree or other specialized training program. Major areas of study will also be considered when determining scholarship recipients.
Tractor Supply and the National FFA Foundation have many other joint initiatives, including the FFA horse evaluation career development event, National FFA Week and the annual National Association of Agricultural Educators Conference. At an individual store level, Tractor Supply continually hosts fund-raising events and works closely with local FFA chapters and high school agriculture advisers to provide resources and leverage synergies.
PLATTSBURGH — Taylor Rental of Plattsburgh has appointed Karl Lyon as its new parts manager.
Lyon has a background in heavy parts and more than 10 years of experience.
Taylor Rental focuses on parts and service for all makes and models of heavy equipment. Not only do they sell equipment and tools, but they can get the parts needed to service it.
With two locations now, in Saranac Lake and Plattsburgh, Taylor Rental will be expanding their Parts and Service Department.
Lyon can be reached at 324-5100 or by email at Karl@taylorrentalny.com or visit Taylor Rental on the web at www.taylorrentalny.com.
LAKE PLACID — The Lake Placid CVB/Regional Office of Sustainable Tourism (ROOST) recently appointed its 2014 Board of Directors.
The board, responsible for governing the organization, is comprised of at least one director from each of the four tourism regions in Essex County and one from the Saranac Lake region.
For 2014, the board welcomes three new directors: Christopher Ericson, the founder, owner and brewmaster of The Lake Placid Pub & Brewery, the Lake Placid Craft Brewing Company and former ROOST board chair; Melinda Little, an entrepreneur by background and now the Saranac Lake board representative; and Sarah Wilson of Sarah Wilson Communications, who works with digital agencies, authors and executives to create successful integrated marketing, public relations and social-media campaigns.
They join sitting directors Michael Beglin, owner of Beglins Lake Placid Jewelers and Gifts and ROOST board chair; Ed Finnerty of Champlain National Bank; Deborah Fitts of the Lake Placid Sinfonietta; Mary Anne Hawley, owner of Parajax Inc.; Whiteface Region representative Bob Hockert, Adirondack Sauna, Little Peak Chalet; Cristina Lussi, vice president and co-owner of the Crowne Plaza Resort; Jill Cardinale, owner of The Pines Inn; Justin Smith, the COO of Prestige Hospitality; Charlie Cowan of Janney Montgomery Scott; Lake Champlain Region representative Beth Hill, executive director of Fort Ticonderoga; and Schroon Lake Region representative Sharon Piper, owner of the Schroon Lake B&B.
ROOST has extended special thanks to two outgoing directors for their dedication of time and expertise: Deb McLean, owner of the UPS Store in Lake Placid; Jamie Rogers, energy program coordinator at ANCA; and Lake Champlain Region representative Tim Garrison, a Town of Moriah councilman.
Mike Beglin, ROOST board chair, is pleased about the organization’s growth.
“This expansion does two things,” he said. “One, it increases the organization’s budget, which increases the organization’s capacity to do this work, and two, this means that the region’s only Destination Marketing Organization will have a greater presence and influence in both marketing and product development initiatives for an increased geographic area of the Adirondacks.”
For more information visit www.roostadk.com.
PLATTSBURGH — The Adirondack Young Professionals (ADK YP), a nonprofit organization focusing on attracting and retaining young professionals in the area, has partnered with member David Allen to host a preview of his new venture, Café 73. The event is on Thursday, Feb. 27, from 5:30 to 7 p.m. at 5139 U.S. Avenue.
Allen currently owns and operates the restaurant Latitude 44 at 5131 U.S. Avenue, which serves lunch and dinner Tuesday through Saturday and brunch on Sunday. His new café is in the same plaza (in the former location of Quiche et Crêpe) and will serve breakfast, brunch and lunch Monday through Saturday. Customers will have the ability to grab a sandwich to go or sit by the fireplace and enjoy free wi-fi.
“I see this part of town being an up-and-coming part of Plattsburgh and noticed there is a demand for a good breakfast and lunch option with signature coffees, sandwiches, soups, and fresh home-made pastries,” Allen said. “Since I live and work on this side of town, I noticed a need for it and wanted to create something that would contribute to South Plattsburgh redeveloping and flourishing.”
When asked about his inspiration for Café 73, he said, “As a fellow business owner, I can appreciate that time is of the essence and there isn’t always ample time to grab a good meal on the go.”
The one-night-only preview will showcase Café 73’s fare as well as a cash bar; ADKYP will host networking games and door prizes.
The event is free to members and $5 to the public. Parking is located across the street at the U.S. Oval.
For more information about the event, contact Jared Burns at 310-3092 or via email at firstname.lastname@example.org. Or, visit their Facebook page at www.Facebook.com/AdirondackYoungProfessionals.
PLATTSBURGH — Lisa Collin, Licenced Massage Therapist, recently completed a six-hour class in myofascial release. This therapy is beneficial in both myofascial pain syndrome and fibromyalgia. It improves tissue mobility using gentle manual therapy.
Collin has been a Licensed Massage Therapist for more than 11 years and currently works at Archer Bodyworks. Previously working at the Mirror Lake Inn, she gained valuable experience and continues to receive formal training in many different modalities including, but not limited to, ashiatsu, deep tissue and hot stone therapy.
PLATTSBURGH — Allegiant Travel Co. is backing a new initiative to support Make-A-Wish, the charity known for granting the wishes of children with life-threatening medical conditions.
Beginning this month, Allegiant will donate $1 from every inflight purchase of their Wingz Kids Snack Pack to Make-A-Wish. The airline will track the amount of snack packs purchased on each route and will distribute the donations to purchasers’ local Make-A-Wish chapters. This will be an ongoing program for Allegiant, which sold approximately 90,000 snack packs in 2013.
“Allegiant is honored to support Make-A-Wish by providing air travel for wish families traveling to their wish destinations. We are proud to kick off this innovative Wingz Kids Snack Pack program and to be the only airline to offer an inflight menu item benefiting Make-A-Wish,” said Andrew C. Levy, Allegiant president and chief operations officer.
“Allegiant team members are passionate about our relationship with Make-A-Wish, and we are thrilled to include our passengers within our charitable efforts.”
David Williams, president and CEO of Make-A-Wish America, said Allegiant is a terrific sponsor that plays an important role in getting wish kids to destinations for life-changing experiences.
“Their team members embrace each one of our wish kids and their families, and we are grateful Allegiant is giving their customers a chance to support Make-A-Wish inflight.”
The Wingz Kids Snack Pack is available for purchase for $5 on all Allegiant flights beginning this month. The snack pack includes Allegiant wings, Pepperidge Farm Goldfish Giant Graham Chocolate Cookies, Ritz Peanut Butter Crackers, Jelly Jets Gummy Candy and a note to passengers thanking them for their contribution.
Since teaming up with Make-A-Wish in May 2012, Allegiant has donated air travel for more than 70 families traveling to their wish destinations and more than $110,000 in cash sponsorships for Make-A-Wish events across the country. The airline also commemorated their relationship with the charity by painting a newly acquired Airbus A320 with Make-A-Wish branded livery.
PLATTSBURGH — The 5th Annual Fiddles, Vittles and Ales, an evening of fine beer and food tastings to benefit the ARC Foundation, will be held Saturday, March 15, from 5:30 to 9:30 p.m. at the West Side Ballroom, 253 New York Rd., Plattsburgh.
Tickets are $30 in advance or $270 for a table of 10. Tickets include three free beer tastings, a personal tasting glass sponsored by Studley Printing and Bark’s Beer Cave, six food tastings, an Irish dinner and music by INISHEER.
Beer sponsors include Craft Beer Guild Distributing, Great Adirondack Brewing Co., High Peaks Distributing, McCadam Distributing, Plattsburgh Brewing Co. and Plattsburgh Distributing.
Silver sponsors include Northern Insuring Agency Inc.; Stafford, Piller, Murnane, Kelleher & Trombly PLLC; and UFirst Federal Credit Union.
For advanced tickets, contact ARC at 563-0930, Beth, Ext. 304, email@example.com; or Sharron, Ext. 124, firstname.lastname@example.org.
WASHINGTON, D.C — The U.S. Small Business Administration is teaming up with Yelp to present the first of a free, two-part webinar series to help small-business owners engage with online reviewers and manage their online reputation. The first webinar will take place on Tuesday at 2 p.m. The second will be Feb. 25 at 2 p.m.
Results from a recent consumer study indicated that 85 percent of consumers read online reviews about local businesses. The webinars will help small-business owners adapt to the new realities and challenges of online “word-of-mouth” reviews and successfully capitalize on opportunities to address them.
The hour-long webinars will cover best practices for getting started with online review sites, an overview of how small businesses can join the conversations that are happening about their businesses online, tips on how to handle critical feedback and respond to reviews, and ways to generate more buzz by creating exciting promotions and monitoring customer leads
To register for the Feb. 11 webina, visit www4.gotomeeting.com/register/668501351. This webinar will feature a home service industry business that is adept in building a strong online reputation.
To register for the Feb. 25 webinar, visit www4.gotomeeting.com/register/917749319. This webinar will feature a food-based business that is adept in building a strong online reputation.
On Jan. 13, the SBA and Yelp visited the New York Stock Exchange to ring the closing bell and highlight the new partnership. In the coming months, the SBA and Yelp will conduct “local expert” workshops in various cities around the country. For more information about the SBA and Yelp partnership, visit www.sba.gov/onlinereviews.