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Shark attack survivors, from left, Mike Coots, Al Brenneka, Debbie Salamone and Krishna Thompson, visited with members of Congress last week to talk about the importance of protecting their attackers. Discovery Channel's Shark Week provides an opportunity to reach the more than 30 million viewers who watch the shows each year, the "ultimate melding of shark attacks becoming shark conservation," says Salamone, a Pew Environment Group communications officer.