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STAFF PHOTO/KELLI CATANA North Country Cultural Center for the Arts Executive Director Janine Scherline, Adirondack Young Professionals past-president and board member Tim McCormick, Vision2Action member Bob Smith and Colin Read, owner of Champlain Wine Company (from left) gather to announce the City of Plattsburgh's First Weekend, a new cooperative initiative beginning this Friday and Saturday to invigorate the downtown area.