PPR olympic spec logo 020214

In this photo released by the new brand, emblem and tagline of the 2014 Sochi Winter Olympics is seen. On Tuesday, Dec. 1, 2009, Russia unveiled the new logo for the 2014 Sochi Winter Olympics. The Sochi 2014 commitee said, it's logo is the first ever Olympic Games emblem that forms a web address to provide a clear emphasis on reaching new audiences through digital platforms. (AP Photo/,)