Finish, or die trying. That's the Logan Franks way.
And ironically enough, that's why Franks, a local professional triathlete, will be sitting this one out. Even if it kills him.
Franks intended to compete in the Ford Ironman Lake Placid today, less than a month after partaking in Ironman Coeur D'alene in Idaho and a month before Ironman Kentucky — oh, and a day after returning from a two-week stint at Fort Drum in Watertown, where he served his U.S. Marine Corp Reserve duties.
But with Ironman Kentucky being what the 23-year-old Plattsburgh State student refers to as his "A-game race," doing all three in such a short span would do more harm than good, especially without the proper routine leading up to the Lake Placid race.
"I got really motivated at one point and thought, 'I'm going to do this,'" Franks said. "I'd tell people, and everybody would just look at me like, 'You're stupid.'"
Franks said while no one, including himself, doubted he could compete and do well in all three, doing so would set him back for months, both physically and mentally.
Up until a few days ago, Franks planned on using Lake Placid as a tune-up, possibly only doing part of it. But he knew if he started, he would have to finish.
"To drop out (during) would have killed me inside," he said.
Franks, who finished 11th overall in his first ever Ironman last year in Lake Placid, advanced to the 2010 Ironman World Championships in Kona, Hawaii, where he place 52nd out of 1,848 of the Ironman's best competitors.
Coeur D'alene was his first Ironman since turning professional in January, and it didn't go as well as he hoped, but he learned a lot in that race.
First, Franks discovered the importance of a proper bike fitting, which he proceeded to get done.
Second, the race reiterated the fact that he needed to be outstanding in not only two, but all three legs of the event, so he attended a week-long swimming camp at Total Immersion in New Paltz with swim coach Shane Eversfield to shore up his weakest link.
"(Eversfield) is considered by many to be the Ironman swimming guru," Franks' coach Scott Bombard, of AuSable Forks, said. "Just from talking to (Logan), I think he learned a lot."
Franks will return to competition Aug. 28, his birthday, in Louisville, Ky.
"Most people eat cake on their birthday," Franks said. "I'll be eating energy bars."
Franks said his primary goal this season is to get his feet wet on the pro circuit. Last year, he made qualifying for the World Championships as an amateur seem like a piece of cake, but doing so as a professional is anything but.
Regardless, Franks said his ultimate goal is to "do something amazing" in Kona over the next 10 years.
While Bombard said Franks' success is coming at a rapid pace, he added, "You don't really fully mature in those endurance events until you're about 28 to 30 years old."
Point being, he has a lot of time left to be great.
Franks would prefer a low time.
Email Nick St. Denis at email@example.com