Guest Column

May 18, 2014

Setting the tone: selecting foundation

I learned almost everything I know about makeup by watching hours upon hours of YouTube videos.

Tutorials, product reviews and recommendations, and these things called “hauls” where makeup-obsessed people talk about all the products they bought.

This may sound trivial. There’s much more productive things I could be doing with my free time.

But just like some people work on cars or collect stamps, this has become my hobby.

It all started in 2011, the year I graduated from college. I went to a Sephora in Albany to spend some of my birthday money and asked for an eye shadow palette recommendation.

Up until that point, I hadn’t owned more than a couple of high-end cosmetics. The sales associate told me to get the Urban Decay Naked palette, a cult classic among beauty enthusiasts.

When I asked for a demonstration so I would know how to apply the shadows, she said she didn’t have time to show me.

“But if you go on YouTube and search ‘Naked palette tutorials,’ you’ll find tons of videos,” she told me.

So although I’m not professionally trained, I’d like to think I know a thing or two about makeup artistry after trying so many different products and application techniques.

My best friend even trusted me enough to let me do her makeup for her wedding day.


The most important thing you will put on your face is foundation.

It’s generally the first thing you put on and it provides a smooth canvas for the rest of your makeup.

It’s also one of the most difficult things to get right.

The color, consistency and lasting power could be the difference between your skin looking flawless and having a patchy, goopy, weirdly colored mess on your face.

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