Popes rarely produce viral sound bites, but legions of Catholic bloggers continue to pass around a quote from Pope Benedict XVI in which he openly blessed the passion that drives them to their keyboards.
"Without fear we must set sail on the digital sea facing into the deep with the same passion that has governed the ship of the Church for 2000 years," he said in a 2010 Vatican address easily found on YouTube. The goal is to live in the "digital world with a believer's heart, helping to give a soul to the Internet's incessant flow of communication."
If that quotation is too long, bloggers can embrace this shout-out from Pope John Paul II, who could become the patron saint of digital scribes. Just before his death in 2005, he proclaimed: "Do not be afraid of new technologies!"
That quote should fit atop a computer monitor.
"The greatest obstacle is always fear, when the church tries to get involved in something new," said Brandon Vogt, author of "The Church and New Media: Blogging Converts, Online Activists and Bishops Who Tweet."
"There's the fear of the unknown, the fear of making mistakes, the fear of creating controversy and, most of all, the fear of causing divisions in the church. ... Are there going to be bad apples? Of course. Will there be people who think they've been appointed as the pope? Of course. But Catholic leaders -- including our bishops -- can't ignore what is happening online."
As in the secular media, the social-media tsunami has rocked the old-guard religious publications.
For Catholics, diocesan newspapers long served as the official establishment voices, often clashing with independent publications on the left and right, as well as those produced by religious orders such as the Jesuits. Now, Catholic bloggers have emerged as a quick-striking source of alternative commentary and information -- often from a sharply pro-Vatican point of view.