Visitors who enter Southern Baptist churches these days will usually see posters and pamphlets for everything from marriage enrichment retreats to tornado-relief fundraisers, and from weight-loss classes to drives to find volunteers for African hospitals.
But one thing is missing in the typical church lobby or fellowship hall, according to the leader of the denomination's LifeWay Christian Resources branch. It's rare to see appeals for members to join evangelism programs that strive to win local unbelievers to the Christian faith.
"Why is this? It's hard to say what happened to our commitment to evangelism. ... I'm not hearing any answers to this question that go deeper than anecdotes," said the Rev. Thom Rainer, who, before reaching what Nashville locals call the "Baptist Vatican," was founding dean of the Billy Graham School of Missions and Evangelism at Southern Baptist Seminary in Louisville, Ky.
"It's like our people lost confidence in the old evangelistic programs that our churches had been using for years and years," said Rainer, reached by telephone this week during the Southern Baptist Convention's annual meeting, held this year in Houston. "That's understandable, but the problem is that they never bought into anything new and moved on."
This sea change is directly linked to a recent statistic that should be causing "sorrow and rising concern" throughout America's largest Protestant flock, he said.
Think of it as the Baptist bottom line: Local churches reported 314,959 baptisms in 2012, a sharp 5.5 percent downturn from 2011. Baptisms have declined in six out of the last 10 years, falling to the SBC's lowest number since 1948.
While hotter issues -- the Boy Scouts of America and homosexuality, for one -- will grab most post-Houston headlines, Rainer posted a preconvention essay online seeking candid discussion of this painful question: "Where have all the baptisms gone?"