You’ve made it through Black Friday. And Small Business Saturday. And Cyber Monday. Now how about spending some money in a way that will be especially fulfilling?
Today is Giving Tuesday. While not as widely known as those other designated days, it is a real thing. In fact, the name Giving Tuesday is actually trademarked.
It is described this way on the website community.givingtuesday.org: “Giving Tuesday is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support non-profit organizations.”
The date is designated as the Tuesday following Thanksgiving, Black Friday and Cyber Monday.
“In the same way that retail stores take part in Black Friday, we want the giving community to come together for Giving Tuesday,” the website explains.
This is the perfect time of year to support a nonprofit organization, as they all prepare to wrap up their books for year’s end. Giving now also means you can include the donation — and the accompanying deduction — when filing your 2013 income-tax return.
Most people have causes they care about or health concerns that they believe deserve money for research or education.
Donations can be sent to national organizations, of course, but we encourage you to think about directing your donations to institutions and groups in your area that need financial support.
Several area hospitals and colleges have major fund drives underway. United Way of the Adirondacks is in the midst of its annual campaign, with 40 partner agencies benefiting from those donations. All of the local health, arts, senior citizens and veterans agencies need public support to continue functioning.
You may have spent a great deal of money over the past few days on presents for family and friends. Well, Giving Tuesday is a way to give a gift to your community.
The Giving Tuesday site reports that the 2012 effort drew more than 2,500 recognized Giving Tuesday partners from all 50 states.
More than $10 million in online donations were processed by Blackbaud fundraising management on Nov. 27, 2012 — a 53 percent increase when compared to the Tuesday after Thanksgiving the previous year. DonorPerfect recorded a 46 percent increase in online donations that day, and the average gift increased 25 percent.
You can make Giving Tuesday a new holiday tradition by mailing off a check today or making an online donation.
It will give you a feeling of satisfaction that will equal — or even surpass — the one you get when you give Christmas presents.
After all, isn’t giving what the holidays are supposed to be about?