TO THE EDITOR: I run a restaurant in Saranac Lake. My customers trust me because they know that I seek out relationships with my suppliers.
Because of my proximity to the suppliers I use, I can form relationships with the best.
The hospitality industry relies more on word-of-mouth advertising than just about any other. When you purchase products from local sources, you are much more likely to gain customers based on the increased exposure to local ties that those very suppliers have.
For example, when I buy from local farmers, I am reaching, via word of mouth, the friends, family and customer base of those suppliers. The people who trust those farmers to produce the food that they eat are much more likely to trust them when they recommend my restaurant, as well.
Also, many farmers maintain a presence at the local farmers markets. I know they are reaching my core customer base — folks who care about where their food comes from, people who don’t mind paying a bit more for that peace of mind.
If you spend 5 percent of your operating budget on advertising and then scrimp on the quality of the product that you use, why not take a look at how you can re-evaluate this and spend a little more on building local relationships with your suppliers. The benefit of spending those dollars locally, would probably surprise you.
I hope this letter is a reminder of why we got into this business in the first place: to serve our customers the best we can.
Eat ‘n Meet Grill
TO THE EDITOR: Thanks to our power-hungry politicians in Albany, New York is supposed to be a safer place.
Does the woman who has a pistol to protect herself, now limited to 7 rounds, feel safer? If two men break into her apartment intending on doing her harm, and with the fear and adrenaline happening she misses her assailants or only stops one before running out of ammo, wouldn’t another 7 in her magazine make her safer?