November 23, 2012

Editorial: Supporting small business


Small businesses may be more restricted about what they can give up, since they have more limited inventory and can’t buy in the mass quantities that major retailers can. But they have other options for today: They can offer refreshments and entertainment, promote their personalized service and hold special sales to draw more volume.

Small-Business Saturday is just a toddler in the world of marketing, having started in 2010, but participation by local businesses and shoppers can help it grow into its own as an economy-goosing tradition.

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