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September 30, 2012

Business briefs: Sept. 30, 2012

Appointment announced

LAKE PLACID — Maryjane Lawrence has been added to the sales team at the Conference Center in Lake Placid.

The sales strategy for the Conference Center is conducted cooperatively by the Lake Placid Convention and Visitors Bureau and the New York State Olympic Regional Development Authority (ORDA). The strategy includes attracting a combination of regional day business and multi-day, town-wide conferences, which are typically booked years in advance. Lawrence joins conference sales team members

Arlene Day and Ashley Andrews of the Lake Placid CVB and Jackie Kelly of ORDA.

The sales team coordinates hotel bids and proposals, assists groups and attendees in inventing custom programs for meetings and activities, develops comprehensive itineraries and spousal programs and offers centralized accounting and a convenient online reservations system.

“We’re thrilled to welcome Maryjane to the Conference Center team,” said James McKenna, president of the LPCVB. “Her experience and perspective will provide balanced leadership as we ramp up our presence in the conference marketplace.”

Ted Blazer , CEO of ORDA, the organization that manages the building, said that in addition to large-scale trade show and convention space they have in the 1932 and 1980 rinks, the Conference Center adds a new dimension to the experience Lake Placid offers to the conference market.

“We’re confident that we have a great sales team in place to fill our state-of-the-art, flexible meeting space,” he said.

Lawrence said that as a marketing professional in the area’s hospitality industry, she know well how the meetings market can ideally complement to the existing leisure travel business.

“I look forward to working with the conference center team and the community to bring meetings and conferences to Lake Placid during the times of year it will be most beneficial to businesses,” she said.

Lawrence works at the LPCVB offices located on the ground floor of the Conference Center. She can be reached at 523-2445, Ext.136, or at maryjane@lakeplacid.com.

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