Press-Republican

Business

November 24, 2013

Kneucraft Fine Jewelry and Design shines in new store

PLATTSBURGH — Uniquely Kneucraft.

That is the motto at Kneucraft Fine Jewelry and Design, which moved into its new store at 672 Route 3 in the Town of Plattsburgh on Monday. Owner Shawn Kneussle said the new store, at 3,000 square feet, is twice as large as his previous location.

“I feel since day one of our opening the foot traffic has been incredible,” he said, adding that it is rewarding to hear many of those customers say they were referred by a friend.

Created own design

While the business did well at the previous location, Kneussle didn’t own that property. That limited what he could accomplish, both with the look of the business as well as the work that could be done.

“In designing our new store, we created a design studio,” Kneussle said.

The new location also includes a full casting facility and a separate room for mass finishing. Kneussle said the final finishing continues to be done by hand, but the mass-finishing equipment shaves hours off the process.

Kneucraft features a Revo mill that runs with Rhino computer-assisted-design software. That software can help a customer visualize what the finished piece will look like.

Kneussle said Arnold Williams, a friend of his, did the renovations over about a month-and-a-half. Kneussle said he appreciates touches such as the crown molding above the walls and around the windows.

“His attention to detail is tremendous,” he said.

The interior is bright, with gleaming jewelry displayed in many cabinets and showcases. Cream colored walls and light brown carpet provide a relaxing atmosphere.

Kneussle said the staff at Champlain National Bank has been very supportive in assisting the growth of the business.

Travels overseas

He and his wife, Kimberly, do a lot of international traveling to find the gems they use.

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