Press-Republican

Business

December 8, 2012

Lake Placid named a real-life wonderland

LAKE PLACID — It wasn’t really startling news to anyone who lives near here. 

But news giant CNN has named Lake Placid one of five real-life wonderlands.

The story, launched this week, put the quaint, oft-snowy Adirondack village among four other “wonderlands” where travelers can find “the wonder of winter, the wonder of shopping and the wonder of Santa Claus up front.”

The other four real-life wonderlands named by CNN are: White River National Forest in Colorado, Callaway Gardens in Georgia, Mall of America in Minnesota and Santa Claus Village in Finland. 

‘COOL VILLAGE’

The brief portraiture in writing by CNN contributor Adam Carlson calls attention to the 6 million acres of Adirondack wilderness surrounding Lake Placid. 

The mention is important, as it reinforces the Lake Placid Convention and Visitors Bureau effort to put Lake Placid’s well-known international reputation in an Adirondack context.

A few years ago, tourism officials were surprised when results from an in-depth marketing survey found that many familiar with Lake Placid did not realize it is in the Adirondack Park.

Kim Reilly, Visitors Bureau spokeswoman, shed light on the proximity of village amenities to raw wild beauty.

She described Lake Placid as “a cool little alpine village in the middle of the wilderness.”

‘GREAT EXPOSURE’

The CNN feature also points to the wooden “old ski jump” in the center of the village, which is now actually the toboggan slide that opens onto Mirror Lake (once the lake is frozen), usually during school holiday vacation.

The slide once was used as a ski jump.

Benjamin Brewster, the first man to build a hotel here — overlooking Mirror Lake and Lake Placid Lake — in 1871, would probably be glad to know the wonderland he settled is still “real-life.”

The view remains largely the same, despite the modern village amenities, technology and world renown.

Text Only | Photo Reprints
Business
Colin Read's Column

Business Spotlight
Peter Hagar's Farm Column

Farm Briefs
Videos: Business News
After Fukushima, Japan Eyes Solar Power New York Auto Show Highlights Latest in Car Tech New York Auto Show Highlights Latest in Car Tech High-flying Tech Stocks a Concern for Investors "Heartbleed" Bug Puts Internet Security at Risk AP Tech Review: Samsung Galaxy S5 Toyota Recalls 1.8M Vehicles in the US Comcast Executive: 'Merger Not a Problem' Microsoft Ends Support for Windows XP Study: Airline Industry Complaints Drop in 2013 Study: Airline Industry Complaints Drop in 2013 Employers Add 192K Jobs; Rate Stays at 6.7 Pct Senators Press Barra About GM's Delay in Recall More Americans See Middle Class Status Slipping GM CEO Faces House Hearing on Recall NHTSA: GM Should 'Fix Vehicles Quickly' GM's CEO Testifies on Faulty Ignition Switches Owner, Families Share Cobalt Stories Jury Selection Begins in Apple-Samsung Case BMW Plans $1 Billion Expansion in South Carolina