PLATTSBURGH — Adirondack Coast Paddleboard Company is the newest addition to the Kayak Shack family of businesses.
The new store, located at 498 Route 3 next door to Champlain National Bank, opened the weekend before Thanksgiving.
Patty Husband, who owns the business with her husband, Dave, said the new store offers an alternative to their seasonal businesses — the original Kayak Shack at 3999 Route 9 in the Town of Plattsburgh and Baggs’ Landing Paddlesports Centre at 3004 Route 9 on the AuSable River next to the Carpenter Flats bridge.
“This will be our year-round home,” she said of the new store. “We always thought about having a year-round location.”
Features high traffic
The new location provides great exposure due to the extremely high volume of traffic on Route 3 and Exit 37 of Interstate 87.
The store allows them to display many more of their stand-up paddleboards. She said that sport is the fastest-growing form of outdoor recreation in 2013.
They have 20 or more paddleboards on display at any time with models from Rogue, Pau Hana, NSP, Bic and Traitor.
“Traitor is a line we actually designed and had manufactured,” Husband said.
There are boards for all abilities, including boards specifically made for whitewater, fitness and racing. Materials include fiberglass, carbon fiber, polyethylene, bamboo and one with a dek made from recycled coconut husks.
There are also several lines of kayaks on display, including models by Perception and Hurricane. Husband said the latter is their biggest seller.
They carry Werner paddles for both kayaks and paddleboards. Accessories for those sports are also displayed throughout the store.
They also have a variety of water-oriented active wear and footwear. That includes clothing by companies such as Merrell, O’Neill and Level 6.
Husband said it was great to be able to open before Christmas so customers can get that special gift for the paddler in their life.