Press-Republican

Business

January 30, 2013

Destination Awards mark best marketing efforts

LAKE PLACID — The 2012 Destination Award winners were recently honored at the Regional Office of Sustainable Tourism annual meeting and reception at the Comfort Inn of Lake Placid.

The awards were presented by Justin Smith, chair of the ROOST Board of Directors.

“As the destination marketing organization for Essex County, we are pleased to showcase the people and organizations who have made the greatest contributions toward achieving a sustainable tourism economy for our region,” he said in a news release.

The 2012 Destination Award nominees were submitted by their peers, and the winners were selected by the ROOST Board of Directors.

TOURISM MARKETING

The Tourism Marketing Award, which is given to a group or individual who has produced or launched an innovative tourism marketing product or initiative, was awarded to Champlain Area Trails, known as CATS, for implementing

a writing contest series as an innovative marketing approach.

The award was accepted by CATS Executive Director Chris Maron.

TOURISM ADVOCATE

The recipient of the Tourism Advocate Award was Moriah Economic

Development Group, a coalition of partners working together to address economic-development strategies.

To date, they have organized community-wide beautification efforts; created a series of events, including the day-long music event called MoriahStock; and facilitated development of a comprehensive website that encompasses the town, village and chamber all in one site: porthenrymoriah.com.

Representatives from EDGe on hand to accept the award included Town Supervisor Tom Scozzafava and Tim Bryant, president of the Moriah Chamber of Commerce.

DESTINATION PRODUCT

The final award presented was the Destination Product Award, which is given to the group or individual who has, through capital investment or public coordination, moved forward with a project that positively affects the tourism-related infrastructure in Essex County.

The award was presented to the Mount Pisgah Enhancement Project, a public/private partnership whose mission is to modernize facilities and increase the use of Mount Pisgah Veteran’s Ski Center in the Village of Saranac Lake.

The $800,000 project included the installation of a new T-bar lift and construction of a new lift and race building, a paved accessible nature trail and several kilometers of multi-use trails for hiking, cross-country skiing and mountain biking.

Amenities include a comfortable lodge and ample parking.

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