Press-Republican

Business

June 4, 2013

Desk staff can promote area attractions

CHAZY — Staff at area hospitality businesses and other sites can play a key role in spreading the word about the region’s tourist attractions.

To encourage that approach, the Adirondack Coast Visitors Bureau recently held its fourth-annual front-desk training at Heart’s Delight Farm at William H. Miner Agricultural Research Institute.



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North Country Chamber of Commerce Group and Event Specialist Kristy Kennedy said it is a chance for people to learn what attractions are available here in the North Country so they can share information with tourists and others visitors.

“They are able to recommend what there is to do right here in our neck of the woods,” she said.

JOINT EFFORT

Miner Institute Public Relations and Marketing Director Rachel Dutil said they were excited to have the opportunity to host the event. She was impressed with the reaction of the people who attended.

“I think this is a really great idea,” Dutil said.

It is beneficial to interact with staff who can direct people to the region’s attractions, she said.

“I think it’s very important we work together.”

She thanked the chamber for its assistance in marketing Miner Institute and noted they have seen increased visits to the Heart’s Delight Farm Heritage Exhibit in the last few years.

RECRUITMENT MATERIAL

Amanda Casamento, a human-resources assistant at CVPH Medical Center, said she works on physician recruitment. The front-desk-training session is a great place to collect information that she can include in the packets they provide to those interested in relocating to Plattsburgh.

“I like to be able to tell visiting physicians about what’s going on,” she said.

Having so much information available in one place is a great help, she said. It would take days or even weeks to contact all the attractions on her own, and there are some she wouldn’t have known about.

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