Press-Republican

Business

April 9, 2011

Girls Gone Wild contest coming to Plattsburgh nightclub

PLATTSBURGH — Girls Gone Wild camera crews are stopping by a Plattsburgh nightclub as they search for America's "Hottest Girl."

Therapy Nightclub and Sports Lounge will host video crews and young adults Friday, April 15, as the film company searches for finalists in its second hottest-girl contest.

Club co-owner Jimmy Taber said the event is strictly a model search, nothing like the "Girls Gone Wild" videos that are advertised on late-night TV, which feature young adults acting wild and risque, often unclothed.

"This is a very mild, routine type of event," said Taber, who owns the club with his brother, Greg Larson.

"Some people may think it has a negative overtone, but it really doesn't."

Taber said the club was contacted about the opportunity after Girls Gone Wild organizers heard about the venue and found its size and security appealing.

For Taber, the event is simply a creative way to boost business in a struggling economy.

Therapy Nightclub opened on Margaret Street in July 2010 with 30 employees, but, Taber said, it has struggled financially in recent months and is now down to just four regular employees.

"Our focus is to pick up business … it's creating a buzz, and hopefully it'll help drive business."

He feels the model search will not only help his business and distributors but neighboring restaurants and bars, with overall increased foot traffic downtown.

Taber said he's bringing in extra staff for the event to ensure that the club's zero-tolerance and security policies are maintained.

While some people may be skeptical of having the event in Plattsburgh, Taber feels it will be a tame model competition, nothing like what one might find on a typical night in Las Vegas or Montreal.

Doors opens at 9 p.m. April 15, with entrance fees of $6 to $12. People 21 and older can enter through the night, though anyone younger than 21 must be inside by 11 p.m.

Taber expected the event will draw a crowd of 200 to 300 people.

Email Andrea VanValkenburg at: avanvalkenburg@pressrepublican.com

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