Press-Republican

Local News

November 8, 2013

App in production to promote Adirondacks

(Continued)

ALBANY —

Lake Placid-based digital marketing agency Adworkshop is overseeing the extensive data collection and mapping, development and design on behalf of the partnering organizations.

While visiting the region, a traveler be able to use the app — even if data and WiFi are unavailable — to find lodging, dining, attractions and other information near their current location.

“When complete, the Adirondack Park Recreation Web Portal will provide easily accessible trip-planning data for residents inside and outside the park, promoting the Adirondacks as an unparalleled recreation destination and bringing exposure to lesser-known assets in the park,” said Saranac Lake native Kimberly Finnigan, the project manager and attorney at Cooper Erving & Savage LLP.

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