Local News

September 9, 2013

Memorabilia from opening of Memorial Highway collectible

Whiteface, Wilmington souvenirs are sought after


Almost everyone who visited left with souvenirs. Cars that climbed the Memorial Highway and visited the theme park were wired with cardboard bumper placards that today can sell for as much as $30. The ever-popular postcard, along with scenic booklets, were plentiful, as were felt pennants that could be slipped onto the car-radio antenna. Knickknacks, china cups and plates, salt and pepper shakers, coasters, ash trays, plastic toys and doodads all flew out of the gift shops. Today those collectible souvenirs can be found on the Internet from Canada to California because Whiteface Mountain was one of North America’s greatest tourist attractions.

The book “Wilmington and the Whiteface Region” is available for $21.95 at retailers throughout the Wilmington, Lake Placid and AuSable Forks area, and through the Wilmington Historical Society. For more information, or to download an order form, visit, email or call 420-8370.

Julie Robinson Robards is an antiques journalist and dealer living in Upper Jay. She is the author of two published books on celluloid, an advisor to several antique price guides and a writer for AntiqueWeek Newspaper since 1995. She may be reached through her website




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