Many guests make reservations based on membership in a particular chain’s rewards program, so it could help attract travelers to the region, he said.
The Fairfield chain has almost 700 locations across North America. It is part of the Marriott family of companies, which has about 3,770 properties in 74 countries and territories.
Fairfield Inn and Suites offers a complimentary hot breakfast. There is free high-speed Internet service in each room and free Wi-Fi in the lobby.
Marriott reported $2.7 billion in revenue during the third quarter of fiscal 2012.
“The town continues to grow,” Bassett said. “It’s all exciting and part of the bigger picture.”
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