PLATTSBURGH — Plattsburgh Golf is entering its 31st golf season.
Plattsburgh Golf owner Willie King, a certified PGA of America golf professional, was recently one of seven PGA professionals to achieve certification through the PGA of America’s PGA Certified Professional Program 2.0. King was certified in the field of golf operations.
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He said that entails new methods of marketing, retailing, accounting and more.
“Of the three (forms of media), I like marketing through the local newspaper,” he said.
Became more involved
King said he took part because of an increased commitment to continuing education he made several years ago. At about the same time, he also decided to get more involved in the PGA, where he is now a member of the Northeastern New York Section’s Board of Directors.
“I am really learning by being on the board, especially on the governance end of it,” King said.
He is considering seeking that same level of certification in instruction, something he could do during the slower winter months.
King opened Plattsburgh Golf Discount in 1983. The original store was at the former North Country Shopping Center on Route 9 north of Cumberland Corners.
He later moved the shop to the corner of Smithfield Boulevard and Route 3, then about three stores down from his present location in Periwinkle’s Plaza on Smithfield Boulevard. The present location offers much more space than before, including an in-store practice area in the back.
The shop offers a wide range of golf equipment from companies such as Ping, Titleist, Nike, Adams, Callaway, Taylor Made, Odyssey, Sun Mountain, Cobra, Foot Joy and more. Equipment repairs are also available.
One of his proudest achievements is the Masters North golf tournament, which he started in 1984. The annual event brings together some of the top golfers from Northern New York, Canada and Vermont.