The marketing plan itself would be created by a designated tourism-promotion agent from suggestions filtered though the tourism advisory committee then presented to the County Legislature for final approval before a tourism campaign or event is kicked off.
Some suggested starting tourism from scratch and leaving behind existing programs, but former Tourism Director Neil Seymour said initiatives are planned several months in advance so trying to change them isn’t easy or advisable.
Many of them have developed over the years into the region’s largest tourist draws, such as golfing packages, hiking trails and fishing opportunities.
Burpoe suggested the advisory committee be appointed soon so its members can track the Tourism Office activities for six months to learn what it is working toward for 2014.
That way, if the state approves the county’s bed-tax law, work can begin right away on the county’s tourism goals and marketing needs.
Email Denise A. Raymo: firstname.lastname@example.org