“She’s our consultant,” said Stone, who was shopping for her children, Cole, 14, and Madison, 12.
Target had nine out of 14 checkout lanes open just after 9 a.m., with shoppers moving through steadily.
The parking lots surrounding the mall were almost packed; shoppers lucked out if they managed to find a space close to the building.
Robert Campeau was making the trek to the further reaches of the lot outside Target with just one bag carrying a My First Disney Princess.
He has come from Cornwall, Ontario, to Plattsburgh for Black Friday for 27 years now.
“We stay at the Best Western,” he said.
By the main mall entrance near Target, James Minckler kept busy opening doors for shoppers and ringing a Salvation Army bell inviting Red Kettle donations.
He was decked out winter camouflage gear.
“I got here at about quarter of 5,” he said. “It’s pretty cold here at 5 in the morning.”
Donations were coming slower this year over last, he noted as several people passed by the kettle without pausing.
Inside, on the concourse, Eleanor Murray manned a table for the North Country Center for Independence. Ombudsman coordinator in training, she set up at 6 a.m., volunteering on what was a paid day off for her.
She offered gift-wrapping, chances on a gift-card tree and other prizes and a deal on the agency’s “Adaptable Cooking” cookbook, $4 off the regular $10 price.
Enough traffic had come by that she was already thinking about next year as another opportunity to promote the program that advocates for folks with disabilities.
“Maybe I’ll start at midnight,” she said.
Many mid-morning shoppers at Wal-Mart and Kmart in Malone were senior citizens doing their weekly errands, not Black Friday deal seekers.
And a lot of others were too late for bargains.