PLATTSBURGH — The 2013 United Way of the Adirondack Region fundraising campaign is starting off 18.5 percent of the way to its $775,000 goal.
Pacesetter contributions announced at the annual Campaign Kickoff Breakfast on Friday totaled $143,412. United Way of the Adirondack Region Executive Director John Bernardi said that was an impressive number.
“Pacesetters are really important — 18.7 percent is really good for September,” he said.
Bernardi welcomed 2013 Campaign Chair Gayle Alexander of Denton Publications.
“As usual, during my time here, I’m blessed with another wonderful chairperson,” he said.
Alexander said it is important for business and community leaders to spread the word about what the agency does for the community and its 41 partner agencies
“As you move out into the community, we need to make sure the United Way is on everybody’s lips,” she said.
Bernardi said the United Way of the Adirondack Region and its partner agencies help about 80,000 people throughout the region each year.
“In these times, we cannot rely on government to meet all these needs,” he said.
Rod Giltz of Northern Insuring said that when he returned to the region 50 years ago to start his career, his father stressed the importance of giving back to the community. He said it is crucial for businesses to make sure employees know how important the United Way is, especially since the annual campaign is employee based.
“We are the disciples. We can go out and sell that to the community,” he said.
Media Central once again produced the video that promotes the campaign and its theme this year, “Follow the Dollar.”
“When you follow the dollar, you can really see the impact it makes on our friends and neighbors,” Bernardi said in the video.
Tim Boshart, operations manager at Georgia-Pacific, said the company and its employees genuinely enjoy helping people.