Press-Republican

Local News

March 31, 2013

Fort Ti has best season in years

(Continued)

TICONDEROGA —

There’s also “Montcalm’s Cross,” Sunday and Monday, July 21 and 22, recognizing the July 1758 Battle of Carillon, in which British forces tried to take the fort from the French and were decimated.

Then “Brown’s Raid” in September will commemorate the 1777 capture by Col. John Brown of British outposts surrounding Ticonderoga.

“We’re really excited about those,” Hill said.

NEW STRATEGIES

Fort Ticonderoga completed Phase 1 of a three-part comprehensive plan last year. The plan, written by PGAV Destinations of St. Louis, Mo., a global-destination planning firm, identified a number of what were termed “Quick Win” strategies that were implemented by Fort Ticonderoga’s leadership team, Hill said.

“The Quick Wins are intended to provide immediate sources of revenue to fund operations, planning efforts and the implementation of plan elements. They required very little capital and provided opportunities to experiment with new strategies and tactics (in) the development of a long-term comprehensive plan.” 

She said the fort’s staff and Board of Trustees got behind the plan.

“The Quick Wins immediately improved the daily guest experience,” she said.

One of the suggestions was the fort’s controversial new site access strategy, which moved the admissions booth from the Log House Welcome Center to what had been the back entrance road to the fort.

That meant visitors had to pay the admission charge, which is $17.50, before entering the grounds. Previously, visitors could eat in the fort’s restaurant or shop in the bookstore or gift shop without paying for admission.

Hill said Ticonderoga residents and members of the Friends of Fort Ticonderoga are still admitted free of charge.

FOCUS ON FEATURES

Phase 2 of the comprehensive plan has started now and will include product development and an implementation plan for Fort Ticonderoga’s future capital growth.

“The goal of this phase is to envision new features that will simply create an exemplary experience for all of our guests for decades to come,” Hill said. “By constantly innovating and improving what our visitors and long-time supporters engage in here on-site, we can generate higher attendance and income, thereby fueling more investment and improvement into our beloved site.”

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