LAKE PLACID — The community foundation known as Adirondack Community Trust since 1997 now has a new name: Adirondack Foundation.
“Over the years, our organization has frequently and too easily been confused with a bank,” Cali Brooks, Adirondack Foundation’s executive director, said in a press release. “Adirondack Foundation more accurately conveys our charitable purpose.
“While the name has changed, our mission has not: We will continue to lead and inspire the growth of generosity to benefit the Adirondack region.”
The new name coincides with the launch of a new, improved website, developed by Adworkshop. The address — www.generousact.org — is the same, but the site is now better looking, more efficient and user friendly, the release said.
“We’re proud of our role as philanthropy central in the Adirondack region,” John Ernst, chair of Adirondack Foundation’s Board of Trustees, said in a statement. “We provide stewardship for more than $34 million — and growing — in personalized charitable funds and organizational endowments. We plan to deepen services to the donors and the nonprofits that entrust us to carry out their charitable giving.”
Adirondack Foundation has introduced a new logo to go with its new name, as well as a new tagline: “Generous Acts Enhancing Communities,” which reflects Adirondack Foundation’s charitable mission while acknowledging the organization’s past under the acronym ACT.
“This step is a credit to the hundreds of people who have worked together over the past 16 years to build this community resource,” said Meredith Prime, who co-founded the Adirondack region’s community foundation.
“Adirondack Foundation has become the largest private grantmaker in the region, thanks to the generous people who take advantage of its wide range of donor services.”
Adirondack Foundation provides stewardship for more than 220 distinct personalized charitable funds and organizational endowments that are pooled and invested.