Local News

September 16, 2012

Business briefs: Sept. 16, 2012

Designation earned

PLATTSBURGH — Northern Insuring Agency Inc has retained its status as part of an elite group of independent insurance agencies around the United States participating in the Independent Insurance Agents & Brokers of America (IIABA, or the Big “I”) Best Practices Study Group.

Each year since 1993, IIABA and Reagan Consulting, an Atlanta-based management consulting firm, join forces to study the country’s leading agencies in six revenue categories. The agencies comprising the study groups are selected every third year through a comprehensive nomination and qualifying process and awarded a Best Practices Agency designation. The selected agencies retain their status during the three-year cycle by submitting extensive financial and operational data for review each year.

“I am extremely proud of our professional staff, strategic plan and creative approach to problem solving,” said Deena Giltz McCullough, president and CEO. “At Northern Insuring/Northern Benefits, we don’t sell insurance. We are advocates for our clients, educators about insurance and risk managers for those middle-market clients we represent.”

This year concludes the current three-year study cycle in which more than 1,200 independent agencies throughout the U.S. were nominated to participate. Only 195 throughout the U.S. retained their status for 2012. To be chosen, the agency had to be among the 35-40 top-performing agencies in one of six revenue categories. The agency was nominated by either an IIABA affiliated state association or an insurance company and qualified based on its operational excellence.

The study was initiated in 1993 as the foundation for efforts to improve agency performance. It documents the business practices of the best agencies and urges others to adopt similar practices.

Northern Insuring was founded in 1930 and offers a wide range of insurance products and services specializing in business, personal, life and employee benefits. For further information, call 561-7000/800-807-6542 or visit

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