“I think the real surprise is the fact that as we get more immersed in technology we’re starting to question its siren call, although we’re not resisting it entirely,” she said.
“There’s a Jekyll and Hyde quality that we speak about in raging against the machine. You know, we are still very much embracing it but resisting it simultaneously,” Mack added. “Over the past several years we’ve let technology rule us and now we’re ready to rule it and find a balance in our lives because we realize technology is here to stay but it’s fundamentally changing our relationships, our behaviors, perhaps even our brains.”
Which leads to another JWT prediction: the rise of Telepathic Technology.
Google Glass? So yesterday.
The report said brain-computer interfaces, or BCIs, will push further into the commercial mainstream next year. Currently nascent, mind-controlled cars to art exhibits rely on the brain-wave activity of consumers. As traditional EEG systems have been pared down, they’re no longer the domain of health providers alone.
Applications at a lower cost have proliferated for commercial consumption, the report said.
A Silicon Valley company called NeuroSky is looking ahead, partnering with Mattel to create mind-powered toys, for example, while another company has come up with a headset that can read a wearer’s mood to provide the perfect playlist, according to the report.
“Researchers and programmers from Egypt to the U.K. and the U.S. are refining the ability to get computers to read human emotions through a practice known as affective computing,” the report said. “As emotion recognition advances, tech manufacturers will start building it into devices, enabling gadgets to recognize and react to how users are feeling. Think Siri being more sympathetic to frustrated users.”
While Siri sorts herself, proudly imperfect as the new perfect will take a stand next year, according to JWT.