Local News

February 14, 2014

Valentine's Day proves to be a labor of love

PLATTSBURGH — If there’s anyone who can attest to how much work gets put into making Feb. 14 special, it’s the professional.

By last Saturday, Nelson’s Flower Shop in Plattsburgh already had 300 orders placed for Valentine’s Day, and owner and President Debbie Rollier expected to have 2,500 by the time it’s all over. 

Her goal is to deliver love to everybody.

“Most customers are looking for help,” Rollier said. 

Over the years, however, she has seen more and more come in knowing what their spouse or girlfriend’s favorite kind of flower is.

Recently, Nelson’s started putting out pamphlets and picture boards at the front of the store to help make the decision process a little easier.

“We try to hit everyone’s tastes,” Rollier said.


The biggest seller?

“Roses, roses, roses.”

People will spend anywhere from just a few dollars for a single flower to $150 or more. 

But it’s not so much the dollar amount that makes an order special — it’s what prompts them.

“We’ve had some really sweet stories,” Rollier recalled.

One of her favorites isn’t romance, but it’s love. A 6-year-old boy’s grandmother was about to enter a nursing home and came in to purchase a single red rose and buy her a card. 

He wrote it out to her and put hearts all over the front and the back. 

“It’s something to remember,” Rollier said.


Getting ready for the special day can keep Nelson’s staff in the shop as late as 2 a.m. preparing the orders. 

They close the door, put pajamas on, crank up the music and throw back coffee to keep them going.

Rollier and her husband closed on Nelson’s a week before Valentine’s Day eight years ago.

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