LAKE PLACID — The Empire State Development Division of Tourism, which administers the I LOVE NY program, was a co-recipient along with Ski Areas of New York Inc. (SANY) and the Olympic Regional Development Authority (ORDA) of the 2013 Tourism Excellence Award for Tourism Promotion at the 7th Annual I LOVE NEW YORK Empire State Tourism Conference held at the Conference and Events Center in Niagara Falls on May 2.
The co-recipients were selected by an independent judging panel of the New York State Travel and Vacation Association (NYSTVA) in recognition of their collaborative “NYS 10-10-10” program to promote skiing in New York State.
“Gov. Cuomo recognizes the importance of travel to the state’s economy and has made tourism a top priority of his administration,” said Empire State Development President, CEO and Commissioner Kenneth Adams. “Congratulations to our team at I LOVE NEW YORK and our partners at Ski Areas of New York and ORDA for developing a program which created many affordable introductions to New York State’s ski areas.”
The nomination for entities with operating budgets over $500,000 was submitted by Liz Mezzetti, marketing director for ORDA.
As part of the judging process, nominees had to demonstrate planning and implementation of an overall marketing strategy that is creative and innovative and resulted in increased attendance, a public/private partnership, media exposure, website activity and/or consumer response. According to conference Chairperson Suzanne Bixby, the judges selected the NYS 10-10-10 project because it was a model for demonstrating the ease in leveraging public and private partnerships, and for exceeding its goal for number of people buying specially priced lift tickets and skiing in New York.